What Revenue Streams do 

The key concept in Lean-Case Projects are Revenue Streams. Revenue Streams can be connected to model the Customer Lifecycle, including how to:

  • create leads,
  • convert leads into paying customers and 
  • grow paying customers

Revenue Stream Components

Lean-Case Revenue Streams allow the modeling of

  • customer contracts with certain revenue types and contract terms,
  • forecast models to model traffic, pipeline or customer volumes,
  • churn to define customer contract renewal and customer lifetime,
  • conversions rules to simulate upselling from one stream into another and
  • revenue-related costs 
  • to acquire customers (Cost of Customer Acquisition consisting of Cost of Selling, Cost of Marketing and Cost of Leads) and
  • to produce for, deliver to and support existing customers (Cost of Goods Sold)

Types of Revenue Streams

Lean-Case provides different kinds of revenue streams to model the Get-Customer as well as the Keep-and-Grow-Customers Phase of the Customer Lifecycle with different types of revenues:

  • Funnel Streams to model the stages of sales funnel (the Get-Customer Phase) with traffic and pipeline volume as well as  cost to acquire customers (e.g. leads, prospects, signups or free trials)
  • Subscription Revenue Streams to model paying customers who pay a subscription price to have access to a product or service. Subscriptions are typically paid by units, e.g. by user, server, ..