Before setting up a Lean-Case project, you should understand the concept of the customer lifecycle and related key questions. The Customer Lifecycle describes the lifecycle of a customer in 2 phases with its key metrics:
Getting-Customers: The Get Customer Phase engages users and lets them do something you have planned for them to do. The key metric describing the Get Customer Phase is the Cost-of-Customer Acquisition (CAC).
Keeping Customers: Most startups forget that it is much more expensive to get than to keep a customer. Retaining a customer or ensuring that a customer doesn't churn is therefore the major business objective to keep customers. The Key Metric of the Keep Customer Phase is Churn.
Growing Customers: Growing the customer finally maximises the Gross Profit return (which is revenues minus Cost of Goods Sold) over the entire future relationship with a customer (the customer lifetime). The key metric is the Customer Lifetime Value (CLV or often CLTV).
If you understand your Customer Lifecycle well, you can answer 3 key questions
Having those answers in mind, Lean-Case becomes a "lean" business model simulator - and profit planner ... that allows you to model the customer lifecycle model of your business, so that you can
Now, you can get started to create your first Lean-Case Project. Learn about