Revenue Streams (Customer Contracts)

Lean-Case provides different kinds of revenue streams to model the Get-Customer as well as the Keep-and-Grow-Customers Phase of the Customer Lifecycle with different types of revenues:

  • Funnel Streams to model the stages of sales funnel (the Get-Customer Phase) with traffic and pipeline volume as well as  cost to acquire customers (e.g. leads, prospects, signups or free trials)
  • Subscription Revenue Streams to model paying customers who pay a subscription price to have access to a product or service. Subscriptions are typically paid by units, e.g. by user, server, ..
  • One-Time Revenue Streams to model paying customers who pay one-time for services such as consulting or buy products over a specific contract duration
  • Pay-Per Use Revenue Streams to model pay-per use revenues applying minimum revenues, $-fees to process transactions or %-fees as a percentage of sales volume

Please also check out What Revenue Streams do.
To each revenue stream, you can add 1 or more Customer Contracts which define the characteristics of the selected revenue stream. 

Funnel Stream

Simpy enter a name for your contract type (e.g. 'Lead', 'Signup', ’Trial’, ‘Cart’, ...)

Subscription Revenue Stream

The subscription business model is a business model where a customer pays a subscription price to have access to a product or service. Subscriptions are typically paid by units, e.g. by user, server, ... The Lean-Case Revenue Stream Subscription bundles a Subscription specific Revenue Model, the Revenue Forecast Model and revenue related cost models.

Enter assumptions for the Customer Type in the Widget Template:

Customer Contract

What do you want to call this type of Customer Contract or Customer Plan?

Enter a name for your Contract Type (e.g. 'Startup Plan', 'Service Customer', ’Shopper’, ...)

How many existing customers with this type of Customer Contract do you have at the beginning?

How many existing customers with this type of Customer Contract do you have at the beginning?

Monthly Sales Volume

The average monthly Sales Volume of customers is defined by the number of units which they buy per month multiplied by the average sales price per unit for that month.

 If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days. 

How best to define a 'unit' depends on what you sell

  • If you sell recurring software services, units might be ‘users’, ‘servers’ or ‘API access’
  • If you offer products, these might be laptops, jeans, bikes, ..,
  • If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days.

What is the average Sales Price per Unit?

table icon

Enter the average sales price per unit. If you plan to change the price over time, to reflect price changes during contract lifetime,  you can edit it using the spreadsheet icon next to the input field.

How many units does a customer buy on a monthly basis?

Enter the average number of units you think to sell to this customer in each month to reflect unit expansion during contract lifetime,  you can edit it using the spreadsheet icon next to the input field.