Revenue Types (Customer Contracts)

Lean-Case provides different kinds of revenue streams to model the Get-Customer as well as the Keep-and-Grow-Customers Phase of the Customer Lifecycle with different types of revenues:

  • Funnel Streams to model the stages of sales funnel (the Get-Customer Phase) with traffic and pipeline volume as well as  cost to acquire customers (e.g. leads, prospects, signups or free trials)
  • Subscription Revenue Streams to model paying customers who pay a subscription price to have access to a product or service. Subscriptions are typically paid by units, e.g. by user, server, ..
  • One-Time Revenue Streams to model paying customers who pay one-time for services such as consulting or buy products over a specific contract duration
  • Pay-Per Use Revenue Streams to model pay-per use revenues applying minimum revenues, $-fees to process transactions or %-fees as a percentage of sales volume

Please also check out What Revenue Streams do.
To each revenue stream, you can add 1 or more Customer Contracts which define the characteristics of the selected revenue stream. 

Funnel Stream

Simpy enter a name for your contract type (e.g. 'Lead', 'Signup', ’Trial’, ‘Cart’, ...)

Subscription Revenue Stream

The subscription business model is a business model where a customer pays a subscription price to have access to a product or service. Subscriptions are typically paid by units, e.g. by user, server, ... The Lean-Case Revenue Stream Subscription bundles a Subscription specific Revenue Model, the Revenue Forecast Model and revenue related cost models.

Subscription Revenues (Customer Contract)

Enter assumptions for the Customer Type in the Widget Template:

Customer Contract

What do you want to call this type of Customer Contract or Customer Plan?

Enter a name for your Contract Type (e.g. 'Startup Plan', 'Service Customer', ’Shopper’, ...)

How many existing customers with this type of Customer Contract do you have at the beginning?

How many existing customers with this type of Customer Contract do you have at the beginning?

Monthly Sales Volume

The average monthly Sales Volume of customers is defined by the number of units which they buy per month multiplied by the average sales price per unit for that month.

 If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days. 

How best to define a 'unit' depends on what you sell

  • If you sell recurring software services, units might be ‘users’, ‘servers’ or ‘API access’
  • If you offer products, these might be laptops, jeans, bikes, ..,
  • If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days.

What is the average Sales Price per Unit?

Enter the average sales price per unit. If you plan to change the price over time, you can edit it using the    icon to reflect price changes during contract lifetime.

How many units does a customer buy on a monthly basis?

Enter the average number of units you think to sell to this customer in each month. If you plan to change the number of units over time, you can edit it using the    icon to reflect unit expansion during contract lifetime.

Revenue Share and Discount

Contract Duration and Churn

Billing & Cash Flow

Other

Enter assumptions for the Customer Type in the Widget Template:

  • Contract Type Description (e.g. Startup Plan)
  • Share of Customer Contract Type in % of Customer Mix (only editable  when more than one customer contract is added)
  • Number of Customers at beginning captures number of existing customers for this contract type when revenues start
  • Average Price per Unit which is charged on a monthly basis per unit subscribed (e.g. monthly price per user). Average Price per 
  • Average No of Units which customers subscribe on a monthly basis (e.g. a Startup Plan customer generates revenues of €100 per Month)
  • Revenue Share Type -  defines if revenue share is entered as % or as currency amount
  • Revenue Share - Share or Amount of Sales Volume remaining with you 
  • Discount Type - defines if discount granted  is entered as % or as currency amount
  • Discount - Share or Amount of your Revenue Share granted as average discount
  • Billing Period at which customer contract is renewed and customer's invoice is created (Monthly, Quarterly or Yearly) 
  • Billing Date - defines when invoices within billing period invoices are created (at beginning or at end) 
  • Payment Terms - terms of invoice payment (cash-flow) (how many days after invoice creation customer must pay)

Save assumptions by clicking the <Save Stream> button.

By default, Lean-Case calculates revenues for one customer which is billed on a monthly basis. Let's assume the Average Monthly Revenue is € 100, then this results in monthly subscription revenues of $100.

Subscription Revenues (Customer Contract)

Via the  Table Icon   , you activate the Spreadsheet Widget to create, flexibly edit or upload a series of values.

One-Time Revenue Stream

The One-Time  revenue model is a business model where a customer pays one-time for services such as consulting or buys products over a specific contract duration. Lean-Case Revenue Stream One-Time Revenue bundles a Subscription specific Revenue Model, the Revenue Forecast Model and revenue related cost models.

Customer Contract

What do you want to call this type of Customer Contract or Customer Plan?

Enter a name for your Contract Type (e.g. 'Startup Plan', 'Service Customer', ’Shopper’, ...)

How many existing customers with this type of Customer Contract do you have at the beginning?

How many existing customers with this type of Customer Contract do you have at the beginning?

Monthly Sales Volume

The average monthly Sales Volume of customers is defined by the number of units which they buy per month multiplied by the average sales price per unit for that month.

 If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days. 

How best to define a 'unit' depends on what you sell

  • If you sell recurring software services, units might be ‘users’, ‘servers’ or ‘API access’
  • If you offer products, these might be laptops, jeans, bikes, ..,
  • If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days.

What is the average Sales Price per Unit?

Enter the average sales price per unit. If you plan to change the price over time, you can edit it using the    icon to reflect price changes during contract lifetime.

How many units does a customer buy on a monthly basis?

Enter the average number of units you think to sell to this customer in each month. If you plan to change the number of units over time, you can edit it using the    icon to reflect unit expansion during contract lifetime.

Revenue Share and Discount

Contract Duration and Churn

Billing & Cash Flow

Pay-per-Use Revenues

The Pay-per-Use revenue model is a business model where customers pay-per use revenues applying minimum revenues, $-fees to process transactions or %-fees as a percentage of sales volume. Lean-Case Revenue Stream Pay-per-Use Revenue bundles a Pay-per-Use specific Revenue Model, the Revenue Forecast Model and revenue related cost models.

Customer Contract

What do you want to call this type of Customer Contract or Customer Plan?

Enter a name for your Contract Type (e.g. 'Startup Plan', 'Service Customer', ’Shopper’, ...)

How many existing customers with this type of Customer Contract do you have at the beginning?

How many existing customers with this type of Customer Contract do you have at the beginning?

Monthly Sales Volume

The average monthly Sales Volume of customers is defined by the number of units which they buy per month multiplied by the average sales price per unit for that month.

 If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days. 

How best to define a 'unit' depends on what you sell

  • If you sell recurring software services, units might be ‘users’, ‘servers’ or ‘API access’
  • If you offer products, these might be laptops, jeans, bikes, ..,
  • If you sell services, units might be haircuts, meals, consulting engagements, fixed-price contracts, .. If you sell services billable by hour or day, units might be billing hours or billing days.

What is the average Sales Price per Unit?

Enter the average sales price per unit. If you plan to change the price over time, you can edit it using the    icon to reflect price changes during contract lifetime.

How many units does a customer buy on a monthly basis?

Enter the average number of units you think to sell to this customer in each month. If you plan to change the number of units over time, you can edit it using the    icon to reflect unit expansion during contract lifetime.

Revenue Share and Discount

Contract Duration and Churn

Billing & Cash Flow







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