The SaaS Business Model and the power of incremental improvementsThis post illustrates how incremental improvements along the Customer Lifecycle of a SaaS Business Model can result in massive changes of ...

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Unit Economics: Is Customer Lifetime Value > Cost of Customer Acquisition?This post provides Entrepreneurs, Business Managers and Investors provides a simplified model and an introduction to Unit Economics enabling you ...

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What is a Business Model and what turns a Business Model into a Business Case?A great business model describes your business logic and supports it with meaningful numbers and metrics. ...

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75 Best Practice SaaS Benchmarks for your Business CaseFacing reality - using Benchmarks in SaaS Business PlanningThis post provides SaaS entrepreneurs, Business Managers and Investors with an overview of top ...

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Business Plan: getting startedEvery business needs a business plan. It’s a document that describes the future of your business and describes what you plan to do and how you plan ...

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Business Model ExamplesTypes of business models Business models come in a variety of forms and they fit different businesses. Some of the basic types of business models are: Manufacturer takes raw ...

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Cost per acquisition (CPA) and customer acquisition cost (CAC)How to calculate customer acquisition cost (CAC) Customer acquisition cost (CAC) is the key metric of the Get Customer Phase in the customer ...

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TAM, SAM, and SOM: fundamental market size metrics Need to raise funding but having difficulty convincing investors? Did you do the TAM, SAM, and SOM? Your investor has just asked ...

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What Is the Business Model Canvas and How to Use ItBusiness Model Canvas is a strategic management template for developing new business models or documenting and improving the existing ones. ...

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