The SaaS Business Model and the power of incremental improvementsThis post illustrates how incremental improvements along the Customer Lifecycle of a SaaS Business Model can result in massive changes of ...

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Unit Economics: Is Customer Lifetime Value > Cost of Customer Acquisition?Have you ever tried to calculate the Unit Economics of your business model? If so, you’ll know that it is ...

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What is a Business Model and what turns a Business Model into a Business Case?A great business model describes your business logic and supports it with meaningful numbers and metrics. ...

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75 Best Practice SaaS Benchmarks for your Business CaseFacing reality - using Benchmarks in SaaS Business PlanningThis post provides SaaS entrepreneurs, Business Managers and Investors with an overview of top ...

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Top 6 Best Business Plan Sofware Apps 2021 for every Startup or Business Planning without Mastering ExcelWhen starting a business or launching a new financing round, developing a solid business ...

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TAM, SAM, and SOM: fundamental market size metricsDo you need to raise funding but have difficulty convincing investors? Do you want to include the TAM, SAM, and SOM concept in your pitch? ...

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Business Plan: getting startedEvery business needs a business plan. It’s a document that describes the future of your business and describes what you plan to do and how you plan ...

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Business Model ExamplesTypes of business models Business models come in a variety of forms and they fit different businesses. Some of the basic types of business models are: Manufacturer takes raw ...

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Cost per acquisition (CPA) and customer acquisition cost (CAC)How to calculate customer acquisition cost (CAC) Customer acquisition cost (CAC) is the key metric of the Get Customer Phase in the customer ...

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