Back to Home Page


How to create your Business Plan without Excel

Validate and build business cases in a fraction of time. Create a logical and explicable customer lifecycle model and turn it into a robust and defendable Lean-Case financial model.

How do you create a winning business model?

Sure, you can create a spreadsheet from scratch or try to adapt a template. However, does that model really show the dynamics of a customer lifecycle? Does it show transparently how you create leads, how you convert them into paying customers, and how you grow your paying customers?

That's what you must focus on - if you wish to present a logical and explicable business model, or validate the assumptions of a business opportunity. You want to present a model that makes all your business assumptions crystal clear, in a decision-maker friendly format – to increase trust with interested parties.

Plus, you want to create a business model in hours instead of spending days dealing with spreadsheet traps, bugs, formulas, …

In this report, I'll teach you to understand

  • what a customer lifecycle business model is
  • how to present it only 1 page and build trust at the same time
  • what the key question are which decision makers ask
  • how you can answer all questions in 5 minutes
  • how to build the model and handle all the legwork, without sacrificing quality or your time.

How To Create your Business Plan without Excel


by: Eckhard Ortwein, CEO and Founder of Lean-Case 

Why I founded this company? I’ve lots of scarce on my body learning my lessons the very hard way

  • As an early entrepreneur, I burnt thru a lot of money doing all the mistakes which you do if you have too much money, no time and no plan - until money ran out and we changed for the better
  • As a later entrepreneur, I had no time, no money but thought to have a plan. Actually, after weeks of work we had an awesome great model but no clue about the real assumptions - until we learned from our numbers and successfully build an OEM strategy in the US and exited.
  • As an early business angel, I made a terrible investment being blended by product and team not asking about unit economics. That did not help any anyone. The company crashed 3 years later.
  • As an M&A Advisor and VC Partner, I am seeing lots of great companies and product ideas with little clue about metrics every day. And I can see investors and decision makers struggle on a daily basis.

I want you to avoid the same mistakes. Don't re-invent the obvious. Check out this workshop.

Check the Free PDF Report now

Get the report that will change the way you think about business planning ...