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Lean-Case Workshops are a much better way than Excel to give SaaS companies the numbers and metrics which they want
The Relevance of Unit Economics impacts every SaaS business
Key Question "Is Customer Lifetime Value higher than Cost of Customer Acquisition?" is rarely addressed

Michael B. Gilroy
Canaan Partners VC
One of the most common oversights of a seed stage company (or an innovation project) is not thinking about unit economics at the early stages of their business. Far too frequently we see strong founding teams raise a seed and unfortunately fail to close an A-round because unit economics never came close to working even though they thought they actually were working. These situations are avoidable, and simply require some conversation around the unit economics framework and theory.
... but Business Case Dilemma prevails ....
Creating the next error-prone spreadsheet only adds to the chaos.
How to make good decisions based on bad models?

Bad Business Decisions – No Useful Insights ...Significant Time and Money Wasted ...
... and Lean-Canvas and Design Thinking do not provide any guidance
Methodologies surrender to the complexity of business models and accept Excel dominance

This is why we built Lean-Case


