• Home
  • How it works
  • Pricing
  • Resources
  • Blog
  • Login
  • Free Trial
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"73dde":{"name":"Main Accent","parent":-1},"8215b":{"name":"Main Accent Transparent","parent":"73dde","lock":{"lightness":1}}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"73dde":{"val":"var(--tcb-color-4)"},"8215b":{"val":"rgba(254, 121, 72, 0.07)","hsl_parent_dependency":{"h":16,"l":0.64,"s":0.99}}},"gradients":[]},"original":{"colors":{"73dde":{"val":"rgb(253, 99, 78)","hsl":{"h":7,"s":0.97,"l":0.64,"a":1}},"8215b":{"val":"rgba(253, 99, 78, 0.07)","hsl_parent_dependency":{"h":7,"s":0.97,"l":0.64,"a":0.07}}},"gradients":[]}}]}__CONFIG_colors_palette__

Table of Contents
1
Heading 2 Example
2
Heading 2 Example

  • Product Training
  • Getting Started
    • Create Lean-Case Project
    • Manage Lean-Case Projects
    • Invite & Manage Members
    • Metric Definitions
  • Pitch Menu (optional)
  • Dashboard Menu
    • Profit & Loss
    • Insights
    • Key Metrics
    • Scenario Analysis
  • Revenue – Plan Menu
    • What Revenue Streams do
    • Revenue Streams (Customer Contracts)
    • Forecast Models
    • Churn and Conversions
    • Cost of Goods Sold (CoGS)
    • Cost of Selling (COS)
    • Cost of Marketing (COM)
    • Cost of Leads (COL)
    • Spreadsheet Widget
  • Revenue – Manage Menu
    • Movement Tables
    • Customer Lifetime Metrics
    • Key Metrics
  • Headcount Menu
    • Headcount Jobs
    • Headcount Groups
    • Headcount Team Roles
    • Headcount Manager Roles
    • Headcount related Cost
  • Expense Menu
    • Time-based Expense
    • Volume-based Expense
    • Percent-based Expense
    • One-Time or Irregular Expense
  • Capital Menu
  • Lean-Board Menu
  • What Customer Lifecycle Models are
  • Finding Help

Revenue > Key Metrics > Key Metrics

The tab Key Metrics list key viability metrics.

Charts include:

- Customer Lifetime Value (CLTV)

- Customer Acquisition Cost (CAC)

- CLTV / CAC Ratio

- CAC Payback Time

- Sales & Marketing Efficiency