Add Cost of Selling

Cost of Selling are part of the Customer Acquisition Cost (how much it costs to acquire a customer) and include all headcount-related, direct cost to create new business, i.e. converting leads into paying customers.

Add Cost of Selling

This is why the Lean-Case Cost of Selling Widget is part of the Lean-Case Revenue Models but is based on the general Lean-Case Expense Widget. Learn how to ..

Cost of Selling include all headcount-related, direct cost to create new business, e.g.

  • Salaries (Basic and Variable) for your Sales Team
  • Retainers or Commission for your Partners, Affiliates, .. 
  • related travel cost and cost of tools and IT
  • ...
Add Cost of Selling

We suggest to capture indirect cost of selling as part of the Sales & Marketing Operating Expenses. These typically include overheads for Sales Management and Sales Support Functions.







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