Add Cost of Selling

Cost of Selling are part of the Customer Acquisition Cost (how much it costs to acquire a customer) and include all headcount-related, direct cost to create new business, i.e. converting leads into paying customers.

This is why the Lean-Case Cost of Selling Widget is part of the Lean-Case Revenue Models but is based on the general Lean-Case Expense Widget. Learn how to ..

Cost of Selling include all headcount-related, direct cost to create new business, e.g.

We suggest to capture indirect cost of selling as part of the Sales & Marketing Operating Expenses. These typically include overheads for Sales Management and Sales Support Functions.