Resource Guide for your Go-To-Market

By Eckhard Ortwein | Uncategorized

Jan 20

A perfect world of sales and marketing collaboration

The present marketing world is evolving every minute. In a perfect world, sales and marketing work in collaboration. The old-school approach of recruiting people with just sales knowledge or marketing experience is dying. The digital ecosphere has bridged the gap between the marketing and sales professional. Today, every front-end professional who interacts with the consumers must hold knowledge about the end to end cycle of business. Here we are sharing resources and tools which support this approach.


Our go-to-market resource guide targets all professionals who are into marketing and sales. This is an attempt to build a valuable list of resources from where one can gain the knowledge and skill set of Sales and Marketing Management.


Key Performance Indicators (KPIs) for Growth

The IN THE KNOW blog features original strategic and actionable content to help those tasked with growing an organization stay relevant and ahead of the curve in an ever-changing landscape. 
Key performance indicators (KPIs) are one of the best ways to tell if things are movin’ and groovin’ in business. And one of the best ways to encourage teams to embrace this momentum is by displaying data in a visually appealing dashboards.  The blog shows Popular Marketing Dashboards for Marketing Performance, Digital Marketing, eCommerce Marketing, SEO, Social Media Marketing, email marketing and Sales.

Inbound Value

Inbound Marketing Strategy - Introduction

If you speak (or better can read French), this GUIDE (very complete tutorial) is for you.  Written by Marc Sauvage, this is a great introduction to Inbound Marketing. It will teach you how to develop an inbound marketing strategy from A to Z. Multiply incoming traffic on your site, improve your SEO, turn more visitors into qualified leads, attract customers  to your site, close sales on your site..


Create High Quality Content in Minutes

Design Wizard takes the time and effort out of creating visual content. Design Wizard provides thousands of templates and over 1 million images that can be instantly and easily tailored to suit your design needs - from business cards online to social banners. Design Wizard makes everything so simple and is a time saving toll - for individuals, smaller businesses, not for profits as well as agencies.


The SaaS Sales Method: Sales As a Science

n a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. 

Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each.

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About the Author

CEO and Founder Lean-Case - Eckhard is a Serial Entrepreneur co-founding cyber-security startup accells acquired by Ping Identity and m-payment startup paybox acquired by Sybase/SAP. As a Business Angel, VC Partner and Investment Advisor, he has realized that turning business models into numbers is a major challenge and must professionalize.

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