Business models come in a variety of forms and they fit different businesses. Some of the basic types of business models are:

Here are the most common business model options used by online services and e-businesses.

Free or nearly free for users:

Broker/matchmaking:

Third party options:

Mixed business models:

Paid/ direct sales business models:

When choosing a business model for your company, there are lots of options to explore. If you find an interesting business model sample, you can use it for inspiration and copy the ideas that fit your needs. Let’s take a look at some innovative revenue models used by successful companies. 

23andMe is a privately-owned personal genomics and biotechnology company that provides direct-to-consumer genetic testing service. The company makes money with personal genetic tests and provides reports on health conditions and lineage discovery. They are also planning to make their DNA research studies and surveys an additional way of making money, focusing mainly on B2B instead of B2C.

TransferWise is a peer-to-peer transfer service that allows consumers to transfer money globally and offers the multi-currency money wallet called “Borderless account”. The company makes money by using an innovative P2P transfer system and charges fees from senders or recipients 1.5% on the amount to be transferred, with minimal fee of 2 Euro.

Here are 8 steps that you should follow for establishing the right business model for your startup.

Alternatively, you may one of the popular business model frameworks like Business Model Canvas or Lean Canvas, which will put you up to speed really quick.

As you see, there are many different types of business models out there, and it’s important to choose one that is best suited to your business. Don’t try to reinvent a model or create something new because there are many proven options to generate revenue. When you are starting a new business, you should figure out which small business model works best for you. If you don’t know where to start, here is a short list of business models that are used by successful startups and business ventures across the globe:

Business model helps you increase chances for success of your business. It makes you focus on the most important parts of it instead of continually putting out fires. Creating a business model is a complex task, especially if you are doing it for the first time. Use Lean Case to make sure your estimations are correct, aligned and easy to present.