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TAM SAM SOM - Revenue Potential

General

Guide

TAM SAM SOM - Revenue Potential

1 Lesson Beginner

Use this Blueprint to create a revenue forecast within your TAM, SAM, SOM estimate.

The TAM, SAM, SOM concept for market sizing answers 3 questions about

TAM (Total Adressable Market) - what is the maximum market size/revenue a business idea can generate by selling a service or a product?
SAM (Service Adressable Market) - how big is the market segment within the TAM which can be targeted by your services?
SOM (Service Obtainable Market) - how big is the realistic market portion within the SAM which your company can capture with its services in 3-5 years?

Tutorial Structure

Build the TAM-SAM-SOM ModelModel

This tutorial video outlines how to set up a Lean-Case TAM-SAM-SOM model in 5 steps.
Start the tutorial to follow