This tutorial shows how to create a Lean-Case eCommerce model with a Get-Customer-Phase modelling the Lead-Generation Process of creating leads and converting them into customers and a Keep-and-Grow-Customer-Phase modelling the Buying Process of driving first time buyers to become loyal buyers. You learn how to set up all revenue streams across those two phases, connect the streams with conversion rules and validate the mechanics of your model. We are also showing you how to add all elements to calculate your unit economics - cost of goods sold and cost of selling. After learning these basics, you can get started to adjust your model. 

All steps are described below and illustrated in video sequences.

In Lean-Case Menu “Revenues”, we add all marketing channels of the Get-Customer-Phase  as so-called revenue streams which model different revenue types (e.g. subscription revenues) and which can include several customer contracts - in an eCommerce context this could be used to model different products. Even though leads in the Get-Customer-Phase don’t create revenues, we use revenue streams to be able to set up forecasts and revenue related cost.