SaaS
Video/Text

Step 1: Set up the Get-Customer-Phase for All Revenue Streams

Lesson 2

We add each stage of the Get-Customer-Phase in Lean-Case Menu “Revenues” as so-called revenue streams which model different revenue types (e.g. subscription revenues) and which can include several customer contracts - in a SaaS context often referred to as revenue plans (e.g. Enterprise Plan). Even though customers in the sales process don’t create revenues, this is a required step.

For the first revenue stream “Prospect”:

  • Click the button “Add Revenue Stream” to create a revenue stream
  • Select a revenue type for this revenue stream by choosing “Subscription (Customer Contract)” from the dropdown (Note: For all stages in the Get-Customer-Phase with “0”-revenues, you could potentially select any other revenue type.)
  • On the top right side of revenue stream widget, enter the name of the stream; let’s start with “Prospect”
  • Click the button “Add Revenue Stream” to create a revenue stream
  • Select a revenue type for this revenue stream by choosing “Subscription (Customer Contract)” from the dropdown (Note: For all stages in the Get-Customer-Phase with “0”-revenues, you could potentially select any other revenue type.)
  • On the top right side of revenue stream widget, enter the name of the stream; let’s start with “Prospect”
  • Below that, also enter the name of the revenue plan/customer contract. As we only use one plan, just use the same description “Prospect”
  • Go to tab “Forecast”. For now, set the forecast of new customers in field “Forecast Driver: New Customers per Month” to 0 (by default it is set to 1).
  • Click button “Save” to save the revenue stream

Repeat the same procedure for all the other revenue streams. At the end of it all, your Get- Customers-Phase should have four revenue streams, one for each stage.

Pen
>