Jan 20

Resource Guide for your Go-To-Market

By Timon Ortwein | Uncategorized

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A perfect world of sales and marketing collaboration

The present marketing world is evolving every minute. In a perfect world, sales and marketing work in collaboration. The old-school approach of recruiting people with just sales knowledge or marketing experience is dying. The digital ecosphere has bridged the gap between the marketing and sales professional. Today, every front-end professional who interacts with the consumers must hold knowledge about the end to end cycle of business. Here we are sharing resources and tools which support this approach.

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Oct 16

Creating a SaaS B2B Business Case in 30min

By Eckhard Ortwein | Lean-Case

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Understand if your case is viable

We are going to show you how you can understand Customer Lifetime Value and your Unit Economics by creating a Software-as-a-Service (SaaS) Business Case in Lean-Case. It takes 3 steps and 30 mins to set up your customer pricing, set up the profile of a Sales Team with a Quota and the time plan when you add teams to your plan. 

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