Jan 20

Resource Guide for your Go-To-Market

By Timon Ortwein | Uncategorized


A perfect world of sales and marketing collaboration

The present marketing world is evolving every minute. In a perfect world, sales and marketing work in collaboration. The old-school approach of recruiting people with just sales knowledge or marketing experience is dying. The digital ecosphere has bridged the gap between the marketing and sales professional. Today, every front-end professional who interacts with the consumers must hold knowledge about the end to end cycle of business. Here we are sharing resources and tools which support this approach.

Continue reading
Oct 16

Creating a SaaS B2B Business Case in 30min

By Eckhard Ortwein | Lean-Case

B2B_Tutorial_0_SaaS_B2B Business Modell

Understand if your case is viable

We are going to show you how you can understand Customer Lifetime Value and your Unit Economics by creating a Software-as-a-Service (SaaS) Business Case in Lean-Case. It takes 3 steps and 30 mins to set up your customer pricing, set up the profile of a Sales Team with a Quota and the time plan when you add teams to your plan. 

Continue reading

Don't miss any articles! Leave your email and get regular updates