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Understanding Unit Economics

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Understanding Unit Economics

Lesson 6

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Marketing Forecast and Cost of Leads

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Conversion from Signup to Deal

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Customer Contracts (Deal and Impact Deal incl Conversion)

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Customer Success Rep

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Understanding Unit Economics

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Tutorial Guide

Eckhard Ortwein

CEO and Founder Lean-Case - Eckhard is a Serial Entrepreneur co-founding cyber-security startup accells acquired by Ping Identity and m-payment startup paybox acquired by Sybase/SAP. As a Business Angel, VC Partner and Investment Advisor, he has realized that turning business models into numbers is a major challenge and must professionalize.

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Incubators and Accelerators
VC & Private Equity
Angel Investors
Startups

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What is a Business Model

The SaaS Business Model

Unit Economics – Viable Business

75 Best Practice SaaS Benchmarks

On Target Earnings per Inside Sales Rep

TAM, SAM and SOM

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PLANS & PRICING

Plans & Pricing

SOLUTIONS

Incubators and Accelerators
VC & Private Equity
Angel Investors
Startups

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