Business Modelling Trainings and Mentorship Programs for your Startups

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Lean-Case Workshops are a much better way than Excel to give investors and their startups the numbers and metrics which they want

The Relevance of Unit Economics impacts every startup and innovation project

Key Question "Is Customer Lifetime Value higher than Cost of Customer Acquisition?" is rarely addressed

Michael B. Gilroy

Michael B. Gilroy

Canaan Partners VC

One of the most common oversights of a seed stage company (or an innovation project) is not thinking about unit economics at the early stages of their business. Far too frequently we see strong founding teams raise a seed and unfortunately fail to close an A-round because unit economics never came close to working even though they thought they actually were working. These situations are avoidable, and simply require some conversation around the unit economics framework and theory.

... and Lean-Canvas and Design Thinking do not provide any guidance

Methodologies surrender to the complexity of business models and accept Excel dominance


.. and Excel as a solution kills investor’s trust

If your portfolio companies have to create a business model to show investors, what are their options?


Excel is a solution. But it's really part of the problem. Using Excel always leads to inconsistent results.

This totally kills investor’s trust in the portfolio companies


This is why we built Lean-Case


It gives investors and their startups and corporates and their innovation projects the ability to quickly model and simulate different business models – accurately and precisely – and present the metrics in a decision maker friendly format.


I have been extremely impressed at how Lean-Case has allowed the team to deliver highest quality efficiently across a wide variety of business cases in a very short time.

Jürgen Eckel Partner and Managing Director, BCG Digital Ventures, Berlin

Make Business Modelling part of your Startup Program

Lean-Case combines methodology, expertise, access to benchmarks in an innovative service





Let's understand your Customer Lifecycle Model

  • How do you create leads?
  • How do you turn leads into customers?
  • How do you grow your customer bas
  • What are the key metrics at every transition?

With benchmarks at hand, let's convert it into a Lean-Case project capturing all stages

  • conversion and churn rates between the stages
  • time delays for conversions
  • expected volumes and related cost

Training and Mentorship Approach

Introduce Business Modelling Expertise and Capabilities in a 3-step process

Getting Started Workshop

As part of your kickoff week, this workshop is targeted at ALL startups of a new batch and provides a general introduction to Business Modelling and the Lean-Case service.

1-to-1 Sessions

As part of your kickoff week, this session is targeted one-to-one at each startup of a new batch to challenge their existing business case assumptions and models and come up with a meaningful Lean-Case Customer Lifecycle Model.

Individual Coaching

Based on demand, we can follow up and coach startups individually. This coaching comprises Lean-Case Modelling, documenting the Financial plan, identifying key metrics, deriving a reporting framework, supporting investor presentations, ..

​Beyond the startups of a new batch, this service could also be made available to any startup of your past batches .. and we can train you to become the trainer

Getting Started Workshop – Metrics which Matter for Investors

Understand Customer Lifecycle Get-Keep-Grow and linked metrics CAC, Churn and CLTV.

metrics which matter training

Getting Started Workshop – Customer Lifecycle concept

Startups should explain business model assumptions in 2 charts which are part of the pitch deck

  • Customer Lifecycle Logic

Getting Started Workshop – Lean-Case Training

Startups learn how to use Lean-Case understand assumptions and present results

validate leancase

1-to-1 Sessions – Discuss the right Revenue Model

Objective - Discussing and defining a tailored revenue model

LeanCase templates

1-to-1 Sessions

Getting assumptions right – in a reasonable and pragmatic approach

To define the model, we align on

  • Stages
  • Revenue types
  • Go To Market Model

For each stage, we jointly define metrics

  • Conversion Rules and Time Delays between stages
  • Volume Metrics for Marketing, Pipeline Customers
  • Financial Metrics (Revenues, Churn, CoGS and CAC)

Lastly, we create an understanding about headcounts, indirect expense, investments and funding resources


Individual Coaching - Pitching the new way

Share your Lean-Case Dashboard with your project boards & investors


Individual Coaching - Pitching the old way

Pitching the classical way with Powerpoint and Excel can be sexy and with peace of mind


What I love the most about Lean-Case is that I can easily simulate all kind of new models for my companies and discuss them with the founders. Also being able to track progress against plan in such an easy manner helps us not to deviate too much from our initial planning.

Will Bruce Angel Investor

Really enjoyed working with Lean-Case and our latest cohort. A very useful set of tools to help build robust and defensible financial models. Highly recommended!

Alex Wrottesley Head of Geovation Accelerator, London

We are working with Lean-Case to move our software business to SaaS and take along our partners. Awesome transparency. Huge buy-in!

Robert Urban Business Developer, Centile

Corporations are used to the hard reality that most of the projects they invest in fail. With Lean-Case, I introduce an evaluation process which decreases the failure rate significantly.

Peter Seipp Angel Investor

Our Lean-Case project was to the point - we created a transparent and sound financial plan for our follow up round. High quality, super efficient and loved by our investors

ELMAR EPERIESI-BECK CEO and Founder eperi Software, Darmstadt

Running a Lean-Case workshop for our new innovation services helped us understand the realistic levers. What a joy compared to any Excel work!

Ralph Meister COO Sodexo Germany

I have been extremely impressed at how Lean-Case has allowed the team to deliver highest quality efficiently across a wide variety of business cases in a very short time.

Jürgen Eckel Partner and Managing Director, BCG Digital Ventures, Berlin

Get your facts first
then you can distort them as you please

- Mark Twain


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